McNair Ingenuity Research is at the forefront of the industry in terms of conducting research amongst Aboriginal and Torres Strait Islander peoples.
We have put in place and are continually developing a RAP (Reconciliation Action Plan) aimed at better understanding the needs and opinions of Aboriginal and Torres Strait Islanders through our research and making Aboriginal views as easily and well heard as those of any other Australians.
For particularly culturally sensitive projects, McNair Ingenuity Research has a small, dedicated team of interviewers who are of Aboriginal and/or Torres Strait Islander origin. These interviewers are well informed about Aboriginal and Torres Strait Islander issues and are capable of building trust and rapport with Aboriginal and Torres Strait Islander communities.
The McNair Ingenuity Research Indigenous Panel and Omnibus Survey
In January 2010, McNair Ingenuity Research launched the first regular omnibus survey in Australia amongst Aboriginal and Torres Strait Islanders, built on an extensive national panel of Indigenous Australians developed over the prior year. The Aboriginal and Torres Strait Islander panel continues to be actively developed and is recruited from a mixture of outbound calls to areas with high proportions of Aboriginal and Torres Strait Islander populations, and liaison with community health services in remote areas – where promotion materials for the Aboriginal and Torres Strait Islander panel are distributed.
The panel gives you the opportunity to commission questions in an omnibus style survey on topics such as:
- Issues of social welfare;
- Exercise and diet;
- Health and personal development;
- Training and employment;
- Shopping and consumer behaviour;
- Social and political views; and
- Consumption of specialist media – providing answers to how to reach Indigenous Australians through the media.